juhi murugeshan

content creator, culture curator, chronic over-thinker of captions.

I'm Juhi — an Instagram creator and content curator from Karur, currently doing my MBA in Communication Management at SIMC, Pune (with a B.Tech in Bioinformatics from VIT Vellore sitting quietly in the background). I grew my 20K+ community from absolutely nothing, one reel, one caption, one 2am edit at a time.

My content lives at the intersection of Tamil roots and internet culture — appa-daughter banter, sandhai mornings, campus chaos, saree drapes and skincare, all shot and edited to feel like you're flipping through my own diary. I've collaborated with 40+ fashion, beauty, jewellery and lifestyle labels, hosted events, walked for brands, and somewhere along the way learned exactly what makes a piece of content stop the scroll.

I'm not chasing trends for the sake of it — I'm chasing the kind of content that feels like us, whoever's watching.